GoGrid or Go Home – GoGrid Cloud Hosting

GoGrid Cloud Hosting provides online servers for cloud-based applications and other services without the hassle or overhead associated with building and installing servers and networking at your own location.

Reasonable rates make this an option for most any online service offering.


Cloud Computing and "The Cloud"

Not long ago, being online meant having a website hosted on a server somewhere. Interactive pages were handled by small scripts that ran on the same server as your hosted account. But, these days, web applications are often as robust as their locally installed counter-parts. Complex JavaScripts, database access, and other functions can easily overload a regular website hosting account.

The answer is to have your own server installations complete with all of the storage and network capacity you require, whether at your own facilities, or via dedicated server hosting or co-location.

However, this can be prohibitively expensive, and it is often easier said than done. What cloud computing and cloud servers provide is a way to split the difference between the two setups.

GoGrid or Go Home - GoGrid Cloud Hosting

Cloud computing, often shortened these days to just "the cloud", has become a ubiquitous buzzword among those who want to sound cutting edge.

Unfortunately, this gives the impression that cloud computing is some sort of panacea to all applications and services, which isn’t true. There are many cases in which regular hosting is fully sufficient and other cases in which in-house datacenters are the best solution. However, the usefulness of the cloud infrastructure is increasing rapidly as more minds begin finding more solutions and uses for it.

Trying to fully understand the possibilities of the cloud computing paradigm is a bit of a fool’s errand at this point due to its infancy as a real-world product. To understand the value of a service like GoGrid and its potential, it is more instructive to look at the problems that it addresses.


On-Demand Scalability

Consider a new startup company that offers an online service that is revolutionary in some way. This service, no matter how amazing, will probably take some time to gain enough traction to reach a critical mass where it becomes a household name and then more time before it becomes something embraced by the masses.

However, when it does catch on, it will catch on quickly and be heavily used by everyone from cutting edge Internet users to grandmas with cookie recipes.

Launching such a service can be tricky. Keep in mind that for every Facebook, Twitter, and YouTube, there are dozens of similar, sometimes superior services, littering the highway of failed enterprises. Keep in mind as well, that even these now common services took time to become what they are today. How, then, to go about creating the infrastructure for the online application that will change the world?

One option is to simply start small. The danger is that you never know when the lightning that ignites the whole thing will strike. A New York Times article, or an endorsement from some large trade organization or an unforeseen event could send an avalanche of traffic at a moment’s notice.

Databases that were big enough yesterday suddenly become too small; load balancing good enough for a month ago starts choking the system.

If that happens and the service becomes unreachable or runs slowly, there are millions of users who will never try it again having seen it once and pronounced it no good. In other words, the most innovative application ever, could be DOA based on a traffic spike that no one saw coming.

On the other hand, the same enterprise could run out, tap the venture capitalists and raise a bunch of money and build out a robust full-scale datacenter, or setup numerous dedicated servers, that are fully capable of handling the anticipated avalanche of traffic.

However, the marketplace has a funny way of deciding for itself when it is ready to embrace something and all of the Digg front page articles, tweets from power Twitter users, and front page newspaper stories can’t change that.

In this case, if the lightning comes a month or two too late, it might be permanently too late after the operation runs out of money, or has to go hat in hand back to investors.


GoGrid Cloud Servers

GoGrid is an online cloud hosting infrastructure provider designed to mitigate this Catch-22. GoGrid provides the servers needed to run an application or service. These servers are virtualized at the hardware level providing administrator or root level access for their clients who can then setup and configure these servers to run the online service or application they are deploying.

Essentially this provides the functionality as building your own servers on your own hardware.

It also prevents wasting resources on a room full of servers that aren’t yet needed. Customers are charged only on the basis of what they use. No contracts means companies don’t get trapped in too-expensive plans that provide resources they don’t need and also allows for the total flexibility of adding short-term increases in capabilities instead of having to determine whether the new demand is sufficient and permanent enough to upgrade to a new level of service.

What makes GoGrid, and other cloud providers, so powerful is that this can all be done on the fly. If our example company were to experience a partial spike in use, say from a week-long flood of Tweets and Re-Tweets, the administrators could add new web servers or app servers immediately to handle the increase in traffic. New cloud storage can be added just as quickly.

If that traffic should fade, as most social media traffic does, then the administrators can simply deactivate the added servers and storage and go back to waiting for the elusive big break without having to continue funding the increased infrastructure.

Contrast this to the poor company founders with their own datacenter who responded by upgrading and adding new server hardware and storage which likely arrived online too late to handle the increased usage and now sits virtually idle.

With GoGrid, the world’s greatest undiscovered application can both be prepared to handle the crushing onslaught of traffic when it comes AND avoid installing unused equipment and network connections.

What makes GoGrid stand out is that it allows such changes via both a web interface and an API depending upon both the needs and the talents of the users. A similar service from Amazon (EC2), for example, only provides an API interface.

With GoGrid, a company could literally scale up its knowledge base in this manner with the two plucky college kids starting up their company by using the web interface to add and subtract resources in the beginning and then bringing on someone to handle the more scalable process of managing the same via API at a later date.

Whether the cloud model provided by GoGrid and others becomes the middle level infrastructure for non-mature enterprises or a replacement for all but the largest in-house datacenters remains to be seen.

Either way, the flexibility provided by GoGrid and other cloud hosts will find a home in the world of computing and provides a powerful solution for the right applications today.



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