Logo Branding: Give Your SharePoint Some Character!

SharePoint offers a great solution to getting your entire organization to collaborate easily and efficiently. This is made even better by the possibility of using your SharePoint server to host sites that face out toward the Internet, for everyone to see.

Of course, with that said, everyone knows that having a professional-looking webpage can be the difference between having a successful, useful site and having a site that just ends up being a waste of time and resources. No one wants to look unprofessional, right?

SharePoint Logo Branding

One way to have a huge affect on your SharePoint site’s presentation with only a small amount of work, is to add a customized company logo to your site. Branding your SharePoint Site in this way not only makes you look more professional, but can also help provide a basic level of copyrighting to the information presented there.

Ok, enough singing its praises. Let’s get started already!


The first thing you want to do is make sure you have the correct permissions to edit pages on your server. If you don’t have administrator privileges, point your system administrator at this How-To page and ask them to help you out (while you’re at it, why don’t you go ahead and plug this TST page to everyone you know? Thanks).

To change the logo that appears in the top left corner of your site, first go to your actual SharePoint server — either physically or by using a remote desktop client. Now navigate to the SharePoint site in question using your browser.

SharePoint Logo Branding 1

In the top left corner, right-click on the image next to the title of the page (in our example, the page is called Operations) and click Properties. The Properties dialog box should appear. In the box, look for the address of the image and copy only the filename portion, as shown below.

SharePoint Logo Branding 2

Now simply open the search dialog on the server and paste the filename into the box. When the file in question appears in the search box, simply right-click on it and select Open Containing Folder. Once the folder opens, simply copy the file you want to use as your new logo and paste it into the folder where the old logo is located.

Next, you have to change the settings on your site so that the new file you just copied is referenced as the page’s logo. To do this, navigate to your SharePoint site, click Settings, and then select Site Settings in the dropdown box.

SharePoint Logo Branding 3

On the next page select Title Description & Icon under Look and Feel

SharePoint Logo Branding 4

On the resulting page, you will need to enter the URL for the new logo that you want to use. The URL is going to be the same as the previous URL, except that the filename will be changed to the file that you want to use. You can either type this in manually, or you can copy, paste and then edit the URL from the current logo by using the method mentioned earlier.

SharePoint Logo Branding 5

Now all you have to do is add in a description for the logo in the alt text field, and click Ok. When the page reloads your new logo should appear in the top left corner of the page. Quick, simple, and elegant. That’s the name of the game with SharePoint.

That’s not the only way to customize your SharePoint site, but it’s a great start. Good luck, and check back soon for more from TST or grab our RSS Feed and get all of our latest updates sent directly to you!

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